Foreign companies are flocking to the 26th Hortiflorexpo IPM Beijing, an annual industry expo showcasing flowers, plants and gardening, eager to capitalize on the potential of China's burgeoning consumer market.
The three-day expo, which runs from Thursday to Saturday, provides a rare opportunity for foreign businesses to engage with both their existing partners and new ones.
The exhibition spans an area of 50,000 square meters, hosting around 700 exhibitors and showcasing over 500 plant varieties. It is anticipated that over 60,000 visitors from more than 30 countries and regions will attend the event, according to media reports.
At the expo, several representatives of foreign companies expressed a positive outlook for the vast Chinese market and readiness for further investment.
The scene was bustling with a lively atmosphere, as visitors took pictures, while exhibitors from both domestic and international firms were engaged in busy discussions with potential partners.
