Chinese female employees are more loyal to their employers and have higher brand satisfaction than males, a survey has found.
The China Best Employers 2016 survey is based on feedback from more than 4 million respondents, about 53 percent of whom were women.
The report said 38 percent of the female respondents have never changed their jobs, 11 percent higher than male respondents. Meanwhile, 20 percent of the females have been in their current job for more than five years. For males, it was half that, at just 10 percent.
The survey found that female employees care more about soft aspects of the workplace, including a positive and comfortable work environment, while at the same time, they desire equal pay for equal work.
While female employees attach great importance to learning vocational skills as their career develops, the survey found that male employees care more about promotions. Women with work experience of less than one year are the most eager to improve their skills. The survey found that 56 percent of such women think improving their skills is the most important aspect of their career over the next three years.
Recognition of personal capabilities and self-fulfillment are also top concerns for women, which "shows females are more worried about being replaced and more eager to win recognition," the report said.
Zhaopin.com calls on employers to pay more attention to their female employees' need for recognition and build up an internal community in their enterprises that is more suitable for women's development.
Chinese female employees are more loyal to their employers and have higher brand satisfaction than males, a survey has found.
The survey found that female employees care more about soft aspects of the workplace, including a positive and comfortable work environment, while at the same time, they desire equal pay for equal work.
