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More than 60% of Chinese read via WeChat
Published on: 2017-04-19
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050A total of 62.4% of Chinese adults read via the popular messaging app WeChat in 2016, up 10.5% year on year, according to a survey released on Tuesday.


The survey, conducted by the Chinese Academy of Press and Publication, revealed that 66.1% of respondents read on their mobile phones in 2016, up 6.1% than the previous year.

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The average spending of reading on mobile phones was 16.95 yuan per capita in 2016, 5.76 yuan more than the previous year, the survey showed.

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A total of 25.2% of respondents would accept paid reading on mobile phones, while the rest would only read free of charge.


On average, Chinese read 7.86 books per capita in 2016, including 3.21 e-books, the survey showed.

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