China’s most popular spirit brand, Moutai, will establish a college to teach wine-related science, in an effort to promote China’s national liquor brand worldwide.
Already approved by the Ministry of Education, Moutai College will have five undergraduate programs, including brewing engineering, enological engineering and food quality & safety studies. The college aims to enroll 5,000 students and will place an emphasis on wine-related technologies.
Similar to Russian vodka, Moutai is a distilled spirit made from sorghum, wheat or rice. With a history that dates back to the 1st century B.C., the brand first impressed foreigners with its mellow aroma and smooth taste at the 1915 Panama-Pacific International Exposition. It is also a popular drink at state functions.
China’s most popular spirit brand, Moutai, will establish a college to teach wine-related science, in an effort to promote China’s national liquor brand worldwide.
