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Didi to offer child car seats in Premier vehicles
Published on: 2017-05-31
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050Didi Chuxing announced Monday it would start equipping Premier vehicles with child car seats, becoming one of the first on-demand transport platforms in China offering customized services for children's safety.

So far, the new service is available for users in eight Chinese cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing and Xi'an. It will be expanded to other cities later.

As a major component of Didi's one-stop transport system, Premier offers quality and professional services that give riders elevated experience. By employing a customer-orientated and data-driven approach, Didi Premier found that its core user group, aged between 25 to 39, has a growing need for better safety guarantees for their children on the ride.

To tap into the niche market and provide sophisticated services to users, Didi Premier is joining hands with Cybex, a German brand known for manufacturing reliable fitness equipment, to ensure a quality safety guarantee for the child riders.

Since a car seat is not available in every Premier car yet, users are advised to reserve a ride that has the service through the Didi app two hours in advance.

Didi will provide subsidies for the drivers to cover their additional costs. No extra fees will be charged for a car seat for now, but given the cost of pick-up and the efficiency of operation, a flexible pricing system might be introduced later.

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