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High-fashion designer uniforms for cabin crew
Published on: 2017-07-12
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050Hainan Airlines' new uniforms are a knock-out. Flight attendants just got more stylish.

Harking back to the golden age of flying, when hopping on board a plane was a truly glamorous pursuit, an airline in China has just introduced haute couture-style uniforms for its staff.

Hainan Airlines hooked up with designer Laurence Xu to create a new, high-fashion look that takes its cabin crew to the next level.

The collection was launched at Paris Couture Week on 4 July, and takes inspiration from a traditional Chinese dress called a Cheongsam. Pieces also feature Chinese-influenced prints, such as the Roc - a mythical bird.

051The uniforms blend influences from East and West

The looks are given a modern twist with Western additions, such as tailored coats and capes in muted grey and beret-style hats.

Xu wanted to combine "classical, time-honoured Oriental aesthetics and the silhouette of a modern Western suit" for the Hainan collection.

052The Hainan uniforms debuted at Paris Couture Week

"The cooperation between Hainan Airlines and Lawrence Xu is industry leading," said Xu Fei, brand director of Hainan Airlines. "We are not only creating a new uniform but also showing the internationalized image of our airline.

"Especially on international routes, we would like to let passengers know that China is modern and trendy."

Despite the airline being Chinese, the campaign seems to feature almost exclusively Western models.

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