Kentucky Fried Chicken celebrated its 30th anniversary of operations in China by unveiling a limited edition smartphone it had collaborated on with Chinese smartphone maker Huawei.
KFC made the announcement about the partnership with Huawei in a post on its Weibo account on Friday. An accompanying video on KFC's Weibo account highlighted how far both brands had come since their humble beginnings when they first opened for business in 1987.
Launched in tribute to KFC's thirty-year milestone in China, the commemorative version of the bright red KFC Huawei 7 Plus smartphone came complete with a logo of Colonel Sanders and plenty of pre-installed freebies.
The limited edition model included KFC's mobile app and 100,000 "K dollars" . The phone also provided access to K-music — KFC's new jukebox function available on the KFC app.
A total of 5,000 units of the limited edition phone will be released, KFC said on Weibo. The phones cost 1,099 yuan per unit and will be available for sale on the fast food company's Tmall store from July 13.