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Ctrip and Baidu launch translation service for Chinese tourists abroad
Published on: 2017-08-10
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052Teaming up with Baidu, online travel agency Ctrip has launched a new translation service for Chinese tourists abroad.

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With the help of Baidu's OCR (optical character recognition) technology, tourists can translate English content into Chinese by taking a picture through the Ctrip app, Ctrip said in a statement.


The service is easier to use and more accurate than inputting characters, it said.

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According to a report by the China Tourism Academy and Ctrip, over 62 million Chinese citizens have traveled abroad in the first half of 2017, up five percent year-on-year.


About 58 percent of the tourists are travelling independently and 42 percent are on group tours.

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The language barrier is one of the main reasons that tourists choose group tours, said Ctrip. It said more efficient translation services will help more people to travel abroad.

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