Tianjin, 15 March 2010 – Guests of Sheraton Tianjin Hotel can now stay connected with instant access to information and technology for work, leisure and social networking with the property’s new signature hotel offering: the “Link@SheratonSM experienced with Microsoft®.” This unique virtual and physical lobby lounge space enables guests to work, relax and remain connected with friends and family during their travels. The new Link@Sheraton is part of a brand-wide effort to enhance the iconic Sheraton brand, which includes an investment of $6 billion in new hotels, renovations and signature brand initiatives.
The Link@Sheraton is designed to serve the needs of Sheraton Tianjin Hotel core guests who are social individuals seeking to balance work and play while also sharing the travel experience with each other. Designed as a social destination, the Link@Sheraton invites guests to interact with each other while they check their email, research local attractions and even print boarding passes using free Wi-Fi and Internet-enabled computer stations. A key feature of the Link@Sheraton experience is Microsoft branded webcams, allowing guests of all ages to easily email video postcards back home. Through its relationship with Microsoft, the new “Link@Sheraton experienced with Microsoft” will offer Microsoft computer terminals and Internet access points running Microsoft products.
“Our guests are intent on making the most of their travels and we’re confident this new partnership with Microsoft will enable Sheraton Tianjin Hotel to provide them with the products, services and tools to keep them connected to what matters most while on the road,” said Richard Deutl, General Manager of Sheraton Tianjin Hotel. “The Link reflects Sheraton's commitment to deliver popular, unique and unexpected offerings to our guests and is an exciting pillar of Sheraton’s comprehensive effort to further differentiate our iconic brand.”
“Today’s traveler is part of a connected digital community, with instant access to information and technology for work, entertainment and social networking,” said Sandra Andrews, U.S. hospitality industry director, Microsoft. “With ‘Link @ Sheraton experienced with Microsoft,’ Sheraton and Microsoft are helping forge the convergence of the digital lifestyle and work-style in the experiences offered to this new breed of guest.”
Sheraton Tianjin Hotel is one of more than 200 Sheraton properties around the world that feature The Link@Sheraton. Under the Microsoft agreement, Sheraton will continue to roll out the co-branded “Link @ Sheraton experienced with Microsoft” at its entire portfolio of properties worldwide throughout 2010. The Link@Sheraton is just one of the significant enhancements Sheraton Tianjin Hotel is currently implementing to improve the guest experience, including a new lobby environment and a revolutionary new health and fitness program.
