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MARKETING: A Comparison of Top 5 Best Marketing Tools
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A Comparison of Top 5 Best Marketing Tools
By Anne Shore
 

BT 201710 MARKETING 04 2
      做市场营销不仅需要有强大的策略,更要“十八般武艺样样精通”,今天我们就来向大家介绍一些方便好用的应用工具,为你的宣传推广和工作助力加油。

      包括数字化营销和营销自动化在内的CRM营销在如今激烈的市场竞争中已不是一个陌生的概念。虽然营销自动化只是Marketing Technology行业中很小的一个分支,但年复合增速很高,2015年达到16.5亿美元。其中,Hubspot的CRM营销在业内也非常出色。成立于2006年的Hubspot有三款产品,Marketing、CRM和Sales,共同实现Inbound Marketing全流程服务。其中,Marketing是核心,提供SEO、社交媒体、网页制作及优化、网站评分等工具产品;CRM实现数据可视化,并自动追踪客户行为;Sales作为联系销售人员与客户的工具。

      想要在团队合作方面收获高效率,用Trello准没错。Trello 是一款能够帮你把想法、任务、资料等内容都放在一块块看板上,并且可以随意移动到另外一块看板的在线内容管理工具,继推出官方的 macOS 客户端后,近期也放出了官方 Windows 客户端。上面不光可以写文字,还能放图片、文件、链接,每一块黑板有不同的名字,比如作为任务管理器,可以有待完成、正在进行、已完成三块黑板,而如果是资料整理,那可以分为未整理、已整理等多个分类。客户端支持快捷键、通知提醒、拖拽操作,几乎和 Web 有着相同的体验,不过可以远离浏览器的干扰,让你集中注意力。

     无设计基础的非专业人士也可以轻松创建内容进行分享啦! 这正是基于Adobe Spark的强大功能;它包括三个部分,分别是Adobe Spark Video,Adobe Spark和Adobe Spark Post。实际上,这些软件的理念是帮助用户制作社交图片、网页故事、动画视频,不需要专业的编辑软件。除此之外,还有基于浏览器的网页版应用(Adobe Spark),项目制作会更方便,在移动端开始的项目也可以在桌面的web端继续进行。无需具备设计经验就可以通过常用的社交平台、文本消息或电子邮件等方式轻松分享图形,吸引受众。

      如果你没什么设计经验,同时又想开发出美观的着陆页面,那么不妨选择一款在业界已经被广泛使用的工具,那就是 Unbounce 。Unbounce操作非常简单,操作界面采用拖拽方式,用户只需花上几分钟时间就能快速创建出着陆页。上述工具都是市场营销工作中常用的好帮手,祝愿每位市场人都能实现自己的推广目标。

Business owners positively keep an eye out on competitors to gear up their strategies. But, there are so many businesses that fail within first 2 years of commencement.

What might be the reason behind this failure?

Today, Internet has become one of the most prominent sources of Marketing- for small as well as large-scale businesses. And so, it is highly recommended for you to have sound knowledge and insights regarding digital marketing strategies right after you launch your business.
 

Following article will elucidate Top 5 Best Marketing Tools that will streamline workflows and help you with better management of strategies. We have compared each one of them in terms of their main categories, namely features, cost-effectiveness and ease-of-use.
 

All of them have user-friendly interface and easy-to-understand features. Therefore, you get to focus more on creating useful and innovative content whereas most of the management work will be done by these marketing tools.
 

1. CRM Tool

To promote any goods or services, marketing and sales teams have to work together with mutual cooperation. For enhanced management of customer relationships, a CRM tool is a must-have for every firm. CRM tool is nothing but a Customer Relationship Management System that will assist you in tracking customer relationships and closing of deals. Such a tool will provide you with a platform where you can hand over all the leads generated to the sales department.
 

Hubspot CRM is a completely free managing tool that speeds up and automates the hectic tasks of the sales team. All customers’ interactions will be tracked automatically by this tool and various deals will be visible on one single clean dashboard.

BT 201710 MARKETING 01Apart from this, custom filters in this tool allow you to sort out different deals according to their name, amount, owner, etc.
 

Given all these amazing aspects and its absolutely free cost, Hubspot CRM is a must-have tool for every marketing and sales team.
 

2. Team collaboration

If you are a marketer, you must be well aware of loads of files and essential content that is shared between each member of your team with no single organized platform to store them. That is when an Organization tool comes into the picture to help you manage your files and data better.
 

Do you want to know the most difficult part about file management?

Moving pieces in a workflow of any marketing project is very difficult to manage, as compared to non-usable files. Who can perform this mind-bending job of file management and organization better than a project management tool?
 

Trello is a highly impressive Visual Project Management tool made for smooth collaboration between teams. With its simple user-interface and effortless setup, you can create to-do-lists, collaborate with teams from beginning to end of any project, tag individual cards along with respective members, due dates of projects, labels and so on.

BT 201710 MARKETING 02For detailed insights on any on-going project, you can easily add files, images, links and so much more to these cards. Trello certainly saves a lot of time and frustration. All the details of your marketing strategies are shared on the same dashboard for entire teams to see its current status.
 

3. Creating Content

Different types of content can be created using different tools, be it for a logo, blog, web story or so on. In today’s date, an extremely trending tool under this category would be Adobe Suite. It helps you create webpages, highly appealing graphics and influential videos within minutes.
 

Adobe Spark is a graphic design application that is absolutely free to use! It lets you create impressive graphics, animated videos and stories for your webpage. It comprises of 3 main categories – namely post, page and videos.
 

With Spark Post, you can create different images for your webpage along with text overlays. And it also allows you to change layouts, image sizing, font styles, font colors, etc.
 

Spark Page helps you to create webpage stories by incorporating your created images, videos and text into it. Additionally, you can even create a motion effect for any text or image on your webpage by using the feature “Glideshow”.
 

With Spark Video, you ought to select a particular template for your web story and later add images, effects, audio, text, animations, icons, etc. to create an innovative video.
 

4. Boosting Conversion Rate

Once you have implemented all the strategies, the bottom-line objective of any webpage is to convert visitors into potential customers and leads.
 

Unbounce is a tool that will allow you to create highly responsive landing pages without taking any kind of assistance from developers or coding team. Intuitive drag and drop builder helps you build custom landing pages and overlays within few minutes.
BT 201710 MARKETING 03Unbounce Convertables is a suite that lets you launch customized overlays on top of any webpage at a targeted time. You have complete control over including or excluding visitors, showing/hiding overlays, how many times they get to view your overlays and so on.
 

5. Optimization of website

As a marketer, one can just guess how actually the visitors are going to interact with any content on your webpage. On the contrary, one cannot precisely tell which section on a page has really caught their attention.
 

So what can we do to enhance the experience of any visitor?

Hotjar is a tremendously creative tool that will help you understand what exactly your visitors are viewing most when they interact with your web page or mobile site.
BT 201710 MARKETING 04
It uses visual heat-map tools for you to understand what visitors focus on and find appealing on your site. Scrolling behavior, clicks and taps of your visitors is all visually represented on the dashboard.
 

Comparison Chart

For ease of understanding, let us compare these 5 potential marketing tools in terms of their main domain, capabilities and cost.

BT 201710 MARKETING 05Conclusively, with such great innovation in technologies, marketers are expected to utilize these online platforms for better audience engagement and targeted traffic. All in all, these marketing tools provide major growth prospects for marketing teams and play a vital role in project management for their firm’s betterment.
 

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