At the recent Tianjin Tourism Working Conference, the director of the Tianjin Municipal Tourism Administration launched the "12521" goal for the tourism industry in 2010.
The term 12521 separately refers to following goals: holding the second China Tourism Industries Festival; building 20 big projects; creating five special tourism brands including a new Tianjin tour, a Haihe River tour, a Binhai New Area tour, a rural attractions tour, and the core tourism brand "Visit Tianjin to Know Modern China"; building and promoting 20 five-star hotels; introducing and supporting ten tourism groups including Tianjin Tourism Corporation, TEDA Group, OCT Group, and Haichang Group.
In addition, Tianjin will build a tourism industrial park and a tourism commodities trading center in Binhai New Area or counties with rich tourism resources, and introduce foreign duty-free stores so citizens can buy tourism commodities from other countries in Tianjin.
It is estimated that in 2010, Tianjin will receive 1.66 million overseas tourists and foreign exchange earnings from tourism will reach CNY1.42 billion; the number of domestic tourists will reach 92 million, and total tourism revenues will reach CNY115 billion. The tourism industry will account for 5.8% of Tianjin's GDP.
