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China Spends US$835 Million Dollars on Advertising for 2018 World Cup
Published on: 2018-06-13
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042Some Chinese companies are estimated to have spent US$835 million on advertising spending in the 2018 World Cup, which will be held in 11 cities in Russia from June 14 to July 15, 2018.

041China will account for a third of extra ad sales driven by the World Cup

China's advertising company at this year's World Cup has spent more than double what US spend, which is around US$400 million.

Chinese dairy firm Mengnius name will appear on stadium boards and match ticketsChinese dairy firm Mengniu's name will appear on stadium boards and match tickets

Similarly, the value of Chinese advertising spending is much greater when compared to Russia as the host of only US$64 million.

wanda groupDalian Wanda Group

Seven Chinese companies, namely Dalian Wanda Group, Hisense Electronics Co., China Mengniu Dairy Co., Yadea Technology Group Co. Ltd., Vivo Mobile Communication Technology, Zhidian Yijing Virtual Reality Technology, and Immerex sponsored the 2018 World Cup.

vivoVivo Mobile Communication Technology

This figure is surprising, considering at the World Cup in South Africa eight years ago only one Chinese company sponsored it and recorded history as the first company of mainland China to be involved in the grand event.

Celebrating the FIFA World Cup at IFA Berlin with HisenseCelebrating the FIFA World Cup at IFA Berlin with Hisense

Global advertising companies are expected to spend US$2.4 billion this year at the World Cup.
 

Global brands are also expected to reach 3.5 billion audiences worldwide during the 2018 World Cup.

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