Home  Contact Us
  Follow Us On:
 
Search:
Advertising Advertising Free Newsletter Free E-Newsletter
Magazine
  
      2024       2023       2022       2021       2020       2019       2018       2017       2016       2015       2014       2013       2012       2011       2010       2009       2008

MARKETING: Shape of Content Marketing By 2020
Share to

Shape of Content Marketing By 2020
By Kitty Williamson

BT 201807 Marketing 1      “有没有一首歌,会让你突然想起Ta?”——去年,网易云音乐第一次创造性地把那些深深打动人的歌曲评论,印满各一线城市地铁站甚至地铁车厢。“哭着吃过饭的人,是能够走下去的。”“多少人以朋友的名义默默地爱着。”这些从4亿条评论中筛选出的文案,条条击中人心,与地铁内弥漫的“奋斗的疲惫和孤独感”连在一起,迅速引爆线下线上的传播。短短几天,网易云音乐乐评专列获得超2000个微信公众号报道,总阅读量超1000万;百度指数增长80%;微信指数翻216倍,峰值达到1300万。那场教科书式的刷屏案例也掀起了随后近一年的地铁文案热潮,效仿者无数。短短的几句话,就可以起到如此大规模的市场推广效果,足见内容营销的强大实力。

      内容营销是向客户以图片、文字、动画等等介质传达有关企业的相关内容,通过合理的内容创建、发布及传播,向用户传递有价值的信息,从而实现营销目的方式之一。近几年内容营销已经玩出了很多的新花样,那么未来内容营销会走向何方?作为市场人又应该如何把握好内容营销的发展方向和节奏呢?

      目前,短视频传播已经替代传统文字传播,成为了主力传播方式,所以内容营销也会分为长内容和短内容,以不同的长度和方式满足不同客户的需求。增强现实技术和虚拟现实技术的交互,也可以提升客户对品牌的好感和信任度,并促成购买行为。通过让客户与计算机或线下实体机器进行人机交互推广品牌内容,可以更有效的达到营销目的。小米过去在短时间内迅速跻身高销量手机市场前列,除了自身价格低的原因,还有内容营销别具一格的功劳:他们请了很多意见领袖来影响目标客户的购买行为与评价眼光,从而促成更大的营销业绩。

      未来随着科技发展,相信将出现更多新的内容营销方式,在帮助企业推广的同时,也将丰富我们的生活。

What will content marketing actually look like over the next 2 years? Business owners who use content marketing to increase ROI always ask such questions. Content marketing is one of the best strategies that help you stay ahead of your competitor. All it takes is few years for marketing strategies to take form and content marketing is really malleable when it comes to that. New trends emerge and change your understanding about marketing.
 

The best way to avoid being caught off guard is to predict the future of content marketing. This involves seeing where ideas, impact, and acceleration combine. Necessity is the mother of invention, or so they say. What’s necessary is to develop better ways to generate leads, traffic and reach your audience at low cost. Don’t think you have every tried-but-true technique in your hand. Innovations and new technology will always add another layer of chaotic flexibility.
 

So let’s take a look at what content marketing will be like over the next 2 years.
 

Extensive Organized Content Experiences

Statistics show that in 2013 alone, there are 27 million content shared online. Thus, massive content is already in circulation. The future of content marketing will involve several parts of content, both long and short, curated to tell a story to highly targeted customers. This provides experience and increasing ability to share content. Their lack of interest or excitement will turn into something magical and this should satisfy our craving for more adventure.

BT 201807 Marketing 02Augmented and Virtual Reality (AR) Interactions

This provides new challenges on computer-generated content while overlaying it on the real world. It all started with the invention of computers, punch cards and alphanumeric keyboards. Mouse came in to use and mobile phones with touch screens were designed for better interaction with humans. Over the years, interaction and interface are increasingly optimized for humans and not for computers. Nichole Elizabeth DeMere stated that interactivity is the future of education and content marketing. However, augmented or virtual reality is not widespread enough. There is no doubt that companies and brands will embrace this new technology for their own purpose.

BT 201807 Marketing 03Increasing Live Video Production

Evolution of video production in content marketing has been the megatrend. If you are planning to capitalize on the market and get new customers, live video production can attract a sizeable number of users. Not enough companies have recognized the power-of-traffic live video can generate, but it is becoming a must for any content marketing strategy. A study carried out stated that over 80 percent of those who use video content say it shows an appreciable return. By 2020, an estimated 82% of customer traffic will be generated through live videos.

BT 201807 Marketing 04Influencer Marketing

In influencer marketing, brands and marketers use industry leaders and celebrity endorsements to get their product to the larger market. 67% business owners think influencer marketing helped them reach more targeted customers. This marketing strategy is already in use, but most marketers are yet to adopt it.

    Subscription    |     Advertising    |     Contact Us    |
Address: Magnetic Plaza, Building A4, 6th Floor, Binshui Xi Dao.
Nankai District. 300381 TIANJIN. PR CHINA
Tel: +86 22 23917700
E-mail: webmaster@businesstianjin.com
Copyright 2024 BusinessTianjin.com. All rights reserved.