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DIALOGUE: Ascott China - 20 Years of Excellence
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Ascott China - 20 Years of Excellence
Interviewing Mr. Alex Wang
Vice President, Project Management of Ascott China and
Area General Manager of North China

雅诗阁中国精彩二十年
雅诗阁中国华北区总经理袁明扬先生专访

BT 201808 Dialogue 011. 雅诗阁在天津区的业务布局和经营情况如何,未来发展重心在哪?

雅诗阁1998年进入中国市场开展业务,同年进入天津市场,运营首个项目——天津盛捷奥林匹克大厦服务公寓。目前,天津在运营的公寓还有天津盛捷国际大厦服务公寓和滨海新区的天津雅诗阁泰达MSD服务公寓。

天津作为雅诗阁最早进入中国的城市之一,已经积累了深厚的品牌影响力和住客基础。

随着国内消费者对服务公寓的认知和接受程度不断提升,服务公寓市场逐步成熟,潜力巨大。一线城市服务公寓市场处于快速成熟发展期,仍将是我们的关注重点;而随着二三线城市经济的快速发展,一些外商投资持续增长的新兴城市,以及商旅需求旺盛的二三线城市,也会在重点关注范围内。

2. 作为在全球和中国领先的服务公寓运营商和管理者,雅诗阁在提升住客体验上打造了哪些亮点?

雅诗阁为住客提供的是家外之家的住所。每间公寓都配备了独立的客厅和用餐区,宽敞的卧室和设施齐全的厨房。无论是商务出差还是亲子游,我们的服务公寓都会让您的旅途变得更加舒适。

另外,不同于传统服务公寓运营商定位于优质住宿提供方,雅诗阁一贯注重住客融入当地社群,以及营造独特的生活方式。雅诗阁独创性提出“雅诗阁生活方式”的概念,结合当地的城市人文特色,为住客定制丰富多元的体验活动,使住客充分融入本地生活。

3. 能否介绍一下天津首家雅诗阁服务公寓?

天津雅诗阁泰达MSD服务公寓,作为天津的唯一的雅诗阁品牌服务公寓已经与2016年投入运营。这也是滨海新区内首个按照国际标准建造的全新服务公寓。

天津雅诗阁泰达MSD是由5栋建筑组成的综合型服务公寓,共有224套单房公寓、一房及两房式奢华雅致的公寓套房。值得一提的是,单房公寓可以与两房式公寓联通组成一间三房式公寓,从而为住客提供更大的居住空间。每间套房均配备设施齐全的厨房,宽敞的客厅和独立用餐区,以及高品质的家庭影院系统,为住客提供顶级居家生活空间。24小时的安保和闭路电视监控系统更能保障居住安全无忧。

公寓内配备会议室和VIP会客室,高速宽带上网和商务支持,使商务客人轻松高效的从事商务活动。健身房、韵律操房、桑拿房、室内 恒温游泳池、儿童游乐室、迷你影院等设施能够满足亲子游、家庭出行客人的休闲娱乐的全方位需求。

4. 今年是雅诗阁在华20周年,有哪些亮点活动吗?

5月20日,我们在北京启动了“雅诗阁中国20周年”庆典仪式,并在同一天联动四城物业推出特色快闪房。此外雅诗阁今年还将开展一系列的产品促销和与客户回馈活动。

7月20日,雅诗阁在天津的服务公寓共同举办了主题为“津彩生活20+”的庆祝活动,庆典中我们和各位嘉宾一共分享了雅诗阁中国20年来的精彩瞬间,共同度过了美妙时刻,期待以后有更多的20年和一路陪伴与支持我们的各界宾朋共同庆祝。

值此之际,我们推出相当于新币20元的代金券(合为人民币99元),邀您共享20周年盛典。微信端搜索“雅诗阁Ascott”关注雅诗阁中国官方微信即可获得。另外从即日起至8月31日,从官网预订可享雅诗阁钜惠低至6折,注册成为在线会员更可享受额外10%优惠及专属会员特权。

BT 201808 Dialogue 02What is the Ascott business layout and operation in Tianjin? What will Ascott focus upon for future development?

Ascott Limited entered China market in 1998, and started to operate its first property in China – Somerset Olympic Tower, Tianjin. Now we are operating two more properties in the city – Somerset International Building, Tianjin, in downtown and Ascott TEDA MSD Tianjin in Binhai New Area.
 

As one of the first few cities in China, Ascott Tianjin has accumulated profound brand influence and guest base. With continuous increase of domestic consumers' recognition and familiarity of serviced residence, the market is becoming more mature and possesses great potential.
 

Our focus will remain in the first-tier cites as the market is in a period of rapid and mature development. We are also paying close attention to increasing economic development of second- and third-tier cities, along with the strong demand for business travel as well as emerging cities with growing foreign investment.
 

As one of the leading international serviced residence owner-operators, what are the highlights of Ascott in improving guests’ experiences?

Ascott provides a home away from home for our residents. Each apartment is equipped with a separate living room and dining area, spacious bedrooms and fully equipped kitchen. Whether traveling on business or vacationing with family, our residences will ensure that your stay is hassle-free and more enjoyable.
 

In addition, Ascott is constantly focusing on integrating our residents into the local community and creating a unique lifestyle. Ascott advocates the concept of "Ascott lifestyle" to help and encourage our residents embrace and blend in with the local culture. Through a variety of events, we provide our residents with a better understanding of local community, and of living and enjoying life with Ascott.

BT 201808 Dialogue 03Could you introduce the first Ascott residence in Tianjin?

Ascott TEDA MSD Tianjin, the only Ascott branded serviced residence in Tianjin, has been operating since 2016. It is also the first international branded serviced residence in Binhai New Area.
 

Ascott TEDA MSD is a collection of 5 blocks which offers 224 Studios, one- and two- bedroom apartments. A Studio and a two-bedroom apartment can be connected into a three-bedroom apartment to offer a larger area. Each elegant and luxurious apartment features a fully-equipped kitchen, spacious living and dining areas, and quality family entertainment system to make a comfortable home. The 24-hour heightened security services and closed-circuit TV surveillance ensure ultimate safety.
 

With the availability of a meeting and VIP rooms, high-speed Internet access and business support service, Ascott TEDA MSD provides an efficient work environment to meet business men’s needs. The well-equipped gymnasium, aerobic room, sauna, indoor heated swimming pool, children’s playroom and mini theatre will take good care of a family tour.

BT 201808 Dialogue 04As it is the 20th anniversary of Ascott China, is there any highlight that we are looking forward to?

We kicked-off “Ascott China 20th Anniversary” in Beijing on May 20th. Special “flash rooms” were also launched on the same day in four different cities as part of our 20th anniversary celebrations.
 

On July 20th, our properties in Tianjin jointly organized a celebration party themed "Excellent Life in Tianjin - 20 Years & Beyond". We shared many unforgettable moments with our residents, corporate partners and media friends and look forward to more years ahead.

Ascott will present a series of attractive promotions and events for our residents and customers to celebrate our 20th Anniversary.
 

We are offering coupons valued SGD$20 (equivalent to CNY99) to be used when making reservations with us. Simply follow Ascott's official WeChat account and send the keyword “雅诗阁Ascott” to receive the coupon. In addition, from now till August 31st, reservations made on Ascott's official website stand to enjoy up to 40% discount. Register online to be a member and enjoy an additional 10% discount and exclusive membership privileges.

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