Is Email Marketing the Right Tool for Your Online Shop?
By Rose Salas
电子邮件营销是您网店正确的营销工具吗？
可能在您决定拥有自己的在线业务之前，已经在收件箱中收到了几封关于促销和产品营销的电子邮件。你有打开过一封吗？或者，您是自动删除的人之一吗？从本质上讲，电子邮件营销不仅仅意味垃圾邮件，相反，它是一个有效的工具，可以让企业向顾客传达企业产品信息，并为顾客提供奖励。
在线业务的一个主要目标是为网站带来流量。流量越多，他们拥有的客户就越多。因此，您使用社交媒体营销和广告来实现目标。最大化所有可以宣传内容的社交媒体渠道。您可以通过移动设备提高网站的响应速度，并可通过任何电子设备访问。这些策略已经被证明可以使您的业务获得靠前的排名并推动销售。但是，实现起来需要更长的时间，并且没有太大的投资回报率。
电子邮件营销可以推动您的在线商店获得成功吗？
电子邮件营销是一种强大的工具，可为您的网站带来大量流量。即使人们沉迷于社交媒体平台，也不是每个人都会花时间看你的广告，特别是如果它太“吵”了。
电子邮件如何促进销售？
以下是电子邮件可以为您的在线业务完成的一些任务：
1.获取反馈并对您的服务进行排名。 - 如果您想要寻求反馈以及如何更好地为客户提供服务，让新客户变为回头客。
2.未付款购物车提醒。 - 您可以鼓励您的客户检查他们的购物车，这是恢复销售损失的一种有效方法。您可以为他们提供额外的折扣和优惠券代码，以说服他们购买。
3.特殊日期的电子邮件提醒。 - 您可以在生日，周年纪念日和其他个人活动中向您的客户发送贺卡。
4.奖励，促销和折扣。 - 忠诚度奖励可以让他们参与您的广告促销中。
阿里巴巴全球速卖通已成为全球着名的在线零售服务商。该公司使用电子邮件营销来提高客户的满意度和进行品牌促销。如果您的在线商店适合全球范围，您可能希望通过搜索引擎优化扩展您的客户。如今，Google排名越来越难攀升。如果您是一家新公司，最快捷的方式就是通过谷歌Adwords。此平台可以使用关键字工具为您提供帮助，您可以购买和公司品牌产品相关的关键词，顾客通过搜索关键词可以看到你的广告。如果有人点击广告，才会收取费用。您希望广告展示的次数越多，您支付的费用就越多。但是，并非所有点击都会为您的商家带来销售。
电子邮件营销并没有消失。在2018年收集的统计数据（Radicati Group电子邮件统计报告）中显示，每天发送的电子邮件数量为281亿封。超过85％的成年人定期阅读电子邮件。很多人通过智能手机查收电子邮件。 因此电子邮件营销还是可以为您的在线业务带来很好的效果。要记住一件事：不要过度使用。
QQ和网易对于垃圾邮件规则是允许向客户发送相关内容的电子邮件，但非常严格，因此请确保您知道所有政策。 QQ邮件也可以在微信中打开，更多的成人用户更喜欢电子邮件而非社交媒体。有创意地细分您的电子邮件列表 。不要低估电子邮件的力量。谁知道呢？这可能是您在线商店下一个成功销售的渠道！
Even before you might have decided to have your own online business, you will have already received a couple of emails in your inbox about promotions and product marketing. Can you recollect opening and reading even one of them? Or, are you one of those who delete this email automatically? Essentially, email marketing is not just an addition to your spams; rather, it is an effective tool for a business to communicate with its target audience about what they can offer and giving rewards to their patrons.
One of the main goals of online business is to get traffic to your website. The more traffic they could get, the more customers they will have. So you can use social media marketing and advertising to achieve this goal. You maximize all social media channels where you can promote your content. You make your site more responsive through mobile devices app so that it is accessible on any digital device. Definitely, these strategies are proven to bring your business to a rank and drive sales. However, it takes a longer time to materialize and the ROI is not consistent. It will take much more of your time and proper planning to get rid of unproductive and rubbish action plans.
Can email marketing drive success to your online shop?
Email marketing is a powerful tool to drive traffic to your site. Even if people are addicted to social media platforms, not everyone will take time to check on your ads, especially if it’s too “noisy” out there. If you post an update, not everyone can check and see what you have posted. This is when email becomes effective. If you send them a valuable email, your customer can check and see as soon as they open their inbox. They have ample time to check on the content without getting distracted; unlike when they check on their social media feed where a lot of things distract them as they click and scroll down the screen.
How can email drive sales?
Here are a few things that emails can do for your online business:
1. Get feedback and rank your service - A customer can become a repeat and regular patron if you take time to ask for feedback and how you can serve them better. Even if they experience some issues with their first orders, they will not hesitate to come back again if you let them know that you care for them and you are willing to resolve their issues.
2. Abandoned cart reminders – You can encourage your customer to check their carts and this is one effective way to improve your sales. You can offer them extra discounts and voucher codes that can persuade them into buying.
3. Special Occasion emails – You can send a greeting card to your customers on their birthdays, anniversary, and other personal events. You can re-engage idle customers by offering them a special privilege upon receiving this email.
4. Rewards, Promos and Discounts – Do not forget that most online shoppers wait for this update. Loyalty rewards can encourage them to engage in your campaigns.
AliExpress has become famous as an online retail service around the world. The company uses email marketing to enhance their customer satisfaction service and brand promotions. If your online shop caters to a global audience, you may want to expand your options by being on top of the famous search engines. Nowadays, Google Ranking is getting harder and harder to improve upon. And if you are a new business, the quickest way for you to climb the ladder is via Google Adwords. This platform can help you by using a keyword tool so you can particularize the keywords you want to show your ads up when someone searches in Google. If a person clicks on the ad, the charge begins. The more you want to your ads to show up, the more you will pay.
However, not all clicks generate a sale for your business. Compared to email marketing, once you build an email list, you don’t have to struggle with pay-per-click fees that only work for the first time. Alternatively, you can build relationships with your audience via email because you get to educate them, encourage them to trust, and offer discounts and promotions to people in your mailing list.
Email marketing is not dead. In the statistics gathered for 2018 (Radicati Group Email Statistics Report), there are 281 billion emails that are sent every day. More than 85% of adult people read emails regularly. Large numbers of people check email via smart phones. Since email can reach most of the people they are meant for, email marketing will produce great results for your online business. One thing to keep in mind: do not overuse and make its usage timeworn.
The spam rules of QQ and Netease allows sending relevant content emails to customers but they are strict, so make sure you know how to work on this. QQ mails can also be opened in WeChat and more adult users prefer email as opposed to social media. Be creative and segment your email list. Retain customers as you gain more. Do not underestimate the power of email. Who knows? This could be your online shop’s next gateway to sale success!
