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E-BIZ: The Fastest Adopting & Most E-Savvy People
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The Fastest Adopting & Most E-Savvy People
By Rose Salas
BT 201902 e biz 01最快适应电子时代的新新人类

技术无疑是许多人成功的途径,不仅是对于工作的发展,还是在创业领域。

作为现代消费者,我们现在更愿意体验优质商品和服务。我们喜欢旅行,了解世界上其他地方的人正在享受什么。

更值得注意的是,我们如何利用创新来改善我们的生活方式。激情成为我们坚持不懈的决心。我们不怕挑战并抓住每个机会。我们都喜欢使用与互联网相关的移动产品和服务。我们的手机和电脑成为我们的日常合作伙伴。我们希望生活更轻松,方便,因此我们可以与家人共度更多美好的时光。实现这一目标的一个更好的方法是考虑提供发展什么样的技术。我们通过生活在当下并学习过去的经验来建设我们的未来。难怪来自世界各地的人们认为我们是当今最快适应电子时代的消费者!

BT 201902 e biz 04Today’s modern living paved the way for the innovation of so many highly-improved gadgets. Technology is undeniably the gateway of success to many people, not only in the development of many jobs, but moreover, in the entrepreneurial area. Everyone nowadays get to live with mobile phones as a necessity; something one can’t live without.
 

More than the practical know-how of technology that is present nowadays, China is second to none in global retailing business. Brands all over the world are persistent in targeting our younger generations, because they believe that they are more sophisticated in terms of quality, taste and product expectations. In this regard, we’ve been tagged as the fastest adopting and most e-savvy people in the world. Here’s why:

BT 201902 e biz 06• Increasing number of luxury good consumers
The world recognized us as one of the top countries who has the most affluent households in the world. In a global luxury spending survey, Chinese consumers have a proven track record as the largest contributors to have purchased luxury goods both here and abroad. From flight bookings, hotel reservations, and online purchases and after sale support-consumers are very savvy using international apps and sales platforms to communicate to vendors. Unlike in the past, consumers think twice of purchasing goods online from abroad due to language barrier. But with technological enhancements, communication became more adaptable and easier for us.

BT 201902 e biz 05• Smart and tech-savvy youth or “millennials”
The knowledge and wisdom acquired through education allowed even the youngest of this generation to be curious about the world. To become competitive and the best among their field, advancing their knowledge in technology makes them believe that this is an edge among their peers. As a result, mobile phone has become a daily must-have in any lifestyle. Computer applications and software, that used to be complicated before, became just as facile as playing a mobile game! They are always up to what is trendy.

BT 201902 e biz 07• Consumers are drawn to social media influence
Social media addiction became one of the biggest factors in studying the mobile-first consumer behaviour of people. E-Commerce success is a big thing! Why so many global brands became very interested in this trend is because of the online business platforms and models made available for overseas sellers. Social engagement and interaction came forward in the digital experience. There are online communities sprouting through different networks and people are drawn to join them to enhance their passion and interest. KOLs are almost equal to big celebrities. They are now shaping the future of Ecommerce by influencing the majority to follow them and sometimes, copy their lifestyle. As a result, consumers are becoming more e-savvy, because they are incorporating their lifestyle based on technology.

BT 201902 e biz 08• China is the most dynamic retail market in the world
With our population and its increasing purchasing trend of around 400 million millennials, the future of E-commerce is said to be happening here now. By 2020, it is projected to have an increase of 25% growth in online selling. Thus, more and more applications will be enhanced and developed to sustain the growing needs of everyone. Almost everything can be done now in a simple click from smart phones. No one is left behind, because even in the simplest of households, our grandmothers can smartly operate a mobile phone to communicate with their long-distance family members, or even post their Moments in WeChat! Navigation of lifestyle, financial and e-commerce apps will be way easier as time goes by. Content-driven marketing will be the on-going trend here so people are expected to adapt more and more to the norm.
 

As modern consumers, we are now more open to experiencing premium goods and services. We are now adopting new trends where we go beyond the basic needs and take R and R (Rewards and Recognition) for our hard works. We love to travel and see what other parts of the world have and enjoy. We take advantage of the innovation and climb up the ladder to reach new heights.
 

What’s more interesting to take note of is how we all embrace newness and innovations to improve our way of life. Passion becomes our determination to persevere. We are not afraid to take challenges and take chances in every opportunity. We all love internet-related and mobile-based products and services. Our mobile phones and computers become our daily partners. We want life easier, convenient, and suitable so we can spend more quality time with families. One better way to achieve this is to consider what technology has to offer. We build our future by living in the present and learning from the past. No wonder people from around the globe see us as the fastest adopting or e-savvy consumers of today!

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