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Porsche CEO Eyes Cooperation with Chinese Technology Giants
Published on: 2019-05-16
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030Porsche AG is exploring joint projects with Chinese technology giants including Tencent Holdings Ltd., Alibaba Group Holding Ltd. and Baidu Inc. to expand digital offerings in its largest market and bolster sales.

031Country-specific features for voice recognition, navigation and integration of the ubiquitous WeChat messaging service will be developed locally, Porsche Chief Executive Officer Oliver Blume said in an interview in Shanghai this week. The manufacturer also signed an agreement to expand its research cooperation with Tongji University on Wednesday.

033“We want to have the right partnerships in place in each individual region,” Blume said. “It’s a misconception to believe all this can be developed in Germany.”

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