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Teda International School Reveals Rebrand as Teda Global Academy
Published on: 2019-08-23
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TEDA’s foreign school this month unveiled a new identity to better reflect the school’s ongoing commitment to providing high quality education for the region’s diverse population.

1Timothy D. Warren, the school’s Headmaster, said “the international school market in China has seen incredible growth in recent years. That's good news for parents as they now have more choices when looking for suitable schools for their children. For schools, however, there is now more need than ever to effectively communicate core values, ethos and educational standards to prospective families due to the increased competition.”

011"We wanted our new brand to demonstrate how our school is a center for learning excellence, that it is friendly and family-oriented, and that it also acts as a hub for the wider community and a home for foreigners living in this area.” Warren went on to say, “in that we provide an American-style education for children from over 25 countries, our new name, as part of our rebranding effort, very much conveys the school’s genuine international focus and global orientation. The whole process of re-envisioning the school’s identity has also helped to solidify our belief that learning comes from a partnership between students, teachers and parents.”

012The rebranding, a process that involved the entire school community and included renaming the school to “TEDA Global Academy,” developing a new website, new logo and school colors, and updating all communications and correspondence, coincided with the culmination of a period of self-reflection and an overhaul of the school’s vision and mission. The new identity will help distinguish TGA from its parent campus, also call TEDA International School, and another nearby international school with which it shared the initials “TIS.” Both the logo and colors are reflective of the school’s locality. The new colors convey the area’s connection to both the port and the sea, while the design for the new logo draws on the distinctive architecture of the nearby Binhai Railway Station and symbolizes the school’s commitment to progress, connectedness and transition.

013The new brand will draw the school together and distinguish it from the multitude of international schools throughout China. With a vision to ensure that students are “empowered to become citizens the world needs,” TGA remains committed to providing its students with a global outlook and solid preparation for higher education at prestigious universities throughout the world.
 

About TGA

TEDA Global Academy provides an English-medium, American-style education to students from age 3 to grade 12. Dually accredited in the U.S. and Europe, TGA offers a well-rounded, developmentally-appropriate academic program, including numerous Advanced Placement (AP) courses, to students from over 25 nationalities. Committed to small class sizes and low teacher-student ratios, TGA enrolls students throughout the school year. For more information, please visit www.tedaglobal.org or phone 22 6622 6297 admission office.

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