U.S. plant-based meat producer Impossible Foods Inc. is seeking to bring its alternative meat product to dining tables in China, but regulatory hurdles will pose the biggest uncertainty of its journey.
Impossible Foods, which produces synthetic meat products using soy and other plants, is in talks with several China companies for a potential partnership to tap the world’s largest meat-consuming market, according to company founder and CEO Patrick Brown. The ambitious company has the backing of heavy hitters including Bill Gates and Li Ka-shing.
"Asia in general, and China in particular, are essential markets for us,” Brown said Wednesday at the Fortune Global Sustainability Forum in Yunnan. The company is counting on the China market, which accounts for 25% of global meat consumption, as a key driver of its vision to completely replace animal meats with plant-based meats by 2035.
Impossible Foods plans to set up China production facilities to supply the country and bring the whole business chain to China, Brown said.
Impossible Foods is among a handful of global upstarts dedicated to developing meat alternatives using biological or genetic technologies amid growing concerns about the sustainability of meat production and the environmental impact of the livestock industry.
U.S. plant-based meat producer Impossible Foods Inc. is seeking to bring its alternative meat product to dining tables in China, but regulatory hurdles will pose the biggest uncertainty of its journey.
Impossible Foods, which produces synthetic meat products using soy and other plants, is in talks with several China companies for a potential partnership to tap the world’s largest meat-consuming market, according to company founder and CEO Patrick Brown. The ambitious company has the backing of heavy hitters including Bill Gates and Li Ka-shing.
"Asia in general, and China in particular, are essential markets for us,” Brown said Wednesday at the Fortune Global Sustainability Forum in Yunnan. The company is counting on the China market, which accounts for 25% of global meat consumption, as a key driver of its vision to completely replace animal meats with plant-based meats by 2035.
Impossible Foods is among a handful of global upstarts dedicated to developing meat alternatives using biological or genetic technologies amid growing concerns about the sustainability of meat production and the environmental impact of the livestock industry.
