The Thomas Cook brand name will live on after the Chinese conglomerate Fosun snapped up the rights from liquidators of the bust travel firm.
Fosun, which owns Wolverhampton Wanderers and Club Med, will pay £11 million to use the Thomas Cook name and website, along with hotel brands Casa Cook and Cook's Club.
Fosun Tourism had been the largest shareholder in Thomas Cook before the company went bust and had planned to heavily invest in it.
Guo Guangchang, chairman and co-founder of Fosun International Ltd.
Last month, the northern England company Hays Travel said it would buy all 555 of Thomas Cook's High Street stores in a deal said to be worth 6 million pounds.
Thomas Cook was founded in 1841 and grew to become a global brand before its collapse on September 23.