Home  Contact Us
  Follow Us On:
Advertising Advertising Free Newsletter Free E-Newsletter

Amazon opens store on China's Pinduoduo
Published on: 2019-11-27
Share to
User Rating: / 0

040Amazon.com Inc said it will open a pop-up store on Chinese e-commerce platform Pinduoduo Inc that will run until the end of December and carry a selection of about 1,000 products from overseas.

The move points to how the US firm’s China strategy is evolving after it decided earlier this year to stop operating a marketplace in the country for domestic-selling merchants.

041In April, it said it would instead increase its focus on selling goods from abroad to Chinese buyers and on its other businesses in the country like cloud services.

042Amazon had found it difficult to compete with entrenched, home-grown players such as Alibaba Group Holding Ltd’s Tmall and its rival marketplace from JD.com Inc. In a sign of Tmall’s dominance, Amazon opened an online store on the platform in 2015. Its decision to open a store on Pinduoduo, however, points to how the 4-year-old startup has disrupted Alibaba and JD.com’s dominance of China’s e-commerce market through its popularity with China’s rural residents.

Comments (0)Add Comment

Write comment

security code
Write the displayed characters

    Subscription    |     Advertising    |     Contact Us    |
Address: Magnetic Plaza, Building A4, 6th Floor, Binshui Xi Dao.
Nankai District. 300381 TIANJIN. PR CHINA
Tel: +86 22 23917700
E-mail: webmaster@businesstianjin.com
Copyright 2020 BusinessTianjin.com. All rights reserved.