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Coles launches fresh push to break into the Chinese market
Published on: 2020-01-07
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040Coles has trademarked a new logo comprised entirely of Chinese characters.

In a sign that the supermarket is looking to expand in China, the new logo contains three Chinese symbols and translates to: 'Customer Australia market.'

041Coles has made no secret of the fact it wants to expand in China, with Chinese demand for Australian meat, wine and milk powder continuing to grow.

A supermarket spokesman said that the new logo was part of its plan to expand in China.

'Coles has been exporting Australian food for 20 years, selling Australian grown meat, wine and other products across the Asian market,' he said.

042'As part of our smarter selling strategy, we aim to grow this significantly over the next five years, with an initial focus on meat exports.'

Coles does not plan to open physical stores in China but wants to ramp up its exports to Beijing.

The supermarket plans to open an office in Shanghai early next year.

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