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Courier Giant SF Tests Food-Delivery Market
Published on: 2020-05-13
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SF Holding has rolled out a series of measures to attract more merchants to the service including zero franchise fees and low commission ratesSF Holding has rolled out a series of measures to attract more merchants to the service, including zero franchise fees and low commission rates

SF Holding Co. Ltd., parent of courier giant SF Express, is testing a new food-delivery service targeting business clients buying in bulk. If it moves ahead with the plan, it would become the latest challenger in a crowded market dominated by two tech giants – MeituanDianping and Alibaba.
 

The service, dubbed Fengshi or “abundant food” in English, is currently only available to SF Holding’s own employees. It will be opened to the general public after the company has developed a mature plan.
 

SF Holding has rolled out a series of measures to attract more merchants to the service, including zero franchise fees and low commission rates.

sfThe screenshot of the Fengshi food APP

The company has not launched its own app for the Fengshi food service, opting instead for a mini program inside the ubiquitous WeChat app. It used this mini program to announce that it has partnered with dozens of restaurant brands, including Pizza Hut, popular Inner Mongolian food chain Xibei and fast-food chain Real Kungfu.
 

SF’s move into food delivery comes as China’s catering industry and the nation’s diners are emerging from the months-long coronavirus pandemic, which made takeout hugely important as dine-in eating was tightly restricted or outright banned across much of the country.
 

顺丰要送外卖了?

快速行业龙头公司顺丰控股“杀入”外卖的消息传出,震惊业内。日前,顺丰同城一站正式上线了“丰食”小程序,标志顺丰跨界转入外卖市场。这一动作,无疑也将对已经形成寡头优势的美团、饿了么的市场格局构成冲击。
 

顺丰同城上线的名为“丰食”平台,主打面向企业员工市场的送餐服务。无论是企业团餐还是个人用户,都可以在丰食上下单点外卖。目前,丰食上已有近百家知名餐饮企业入驻,包括必胜客、德克士、真功夫、吉野家、达美乐、云海肴、西贝、周黑鸭等。
 

毫无疑问,这次顺丰在这个时点切入外卖市场,无疑也是看中了当前疫情阶段,餐饮经济业态发生了巨大改变,堂食受限,而外卖经济则迎来火热发展机会。

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