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Microsoft to close all its retail stores
Published on: 2020-06-29
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All physical Microsoft stores around the world will be closed permanently this year after 11 years of operation.

Microsoft's licensed stores and 3C electronics retailers in China will not be affected by the change as its physical retail stores in the Chinese market are all authorized stores and 3C electronics retailers.

Meanwhile, cooperation with Chinese local retailers is expected to bring consumers a comprehensive offline experience of the Microsoft ecosystem.

The move follows Microsoft being forced to close its stores in March this year due to the COVID-19 pandemic.

Of the 83 stores worldwide, 72 are in the United States.

Microsoft's Westfield Sydney location will be turned into an "experience centre" - along with those in New York and London. These won't sell any products.

The company's Redmond campus will also become an experience centre, Microsoft Store vice president David Porter said.

Instead of the physical stores, Microsoft intends to focus on online retailing, through which it already reaches 1.2 billion customers in 190 markets, Porter said.

No staff redundancies are expected due to the store closures, with employees being redeployed to the main Microsoft campus in Redmond, and to work remotely to serve customers through video chats, online tutorials and virtual workshops.




微软表示,其Microsoft Store零售团队成员将在网站上继续为用户提供帮助。微软美国发言人还向媒体透露,所有直营店店员工都将有机会继续留在微软。


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