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Microsoft to close all its retail stores
Published on: 2020-06-29
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All physical Microsoft stores around the world will be closed permanently this year after 11 years of operation.
 

Microsoft's licensed stores and 3C electronics retailers in China will not be affected by the change as its physical retail stores in the Chinese market are all authorized stores and 3C electronics retailers.
 

Meanwhile, cooperation with Chinese local retailers is expected to bring consumers a comprehensive offline experience of the Microsoft ecosystem.
 

The move follows Microsoft being forced to close its stores in March this year due to the COVID-19 pandemic.
 

Of the 83 stores worldwide, 72 are in the United States.
 

Microsoft's Westfield Sydney location will be turned into an "experience centre" - along with those in New York and London. These won't sell any products.
 

The company's Redmond campus will also become an experience centre, Microsoft Store vice president David Porter said.
 

Instead of the physical stores, Microsoft intends to focus on online retailing, through which it already reaches 1.2 billion customers in 190 markets, Porter said.
 

No staff redundancies are expected due to the store closures, with employees being redeployed to the main Microsoft campus in Redmond, and to work remotely to serve customers through video chats, online tutorials and virtual workshops.
 

微软中国回应永久关闭所有零售店:中国市场不受影响

日前,微软正式宣布,计划将永久关闭美国和全球所有的零售店,仅保留纽约市、伦敦、悉尼和雷德蒙德的四个体验中心,但不再对外出售产品。微软在美国和全球其他所有地区的商店都将关闭,该公司将集中精力发展数字零售。
 

对于此事,微软中国对媒体回应称,中国市场的线下微软授权专卖店和3C电器零售商门店并不受本次新闻公布影响,保持正常营运。
 

微软表示,其Microsoft Store零售团队成员将在网站上继续为用户提供帮助。微软美国发言人还向媒体透露,所有直营店店员工都将有机会继续留在微软。
 

据悉,目前微软在中国市场的线下门店皆为授权店或3C电器零售商门店,而非官方直营店,官方直营仅通过线上的微软官方商城及其于天猫的微软中国官方旗舰店销售。

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