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BMW to continue investing in China
Published on: 2020-07-28
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A man works at Tiexi Plant of BMW Brilliance Automotive in ShenyangA man works at Tiexi Plant of BMW Brilliance Automotive in Shenyang

BMW China chief JochenGoller said on Monday at the 2020 BMW China Innovation Day that the company is and will continue investing in China.
 

"China will obviously play a leading role in shaping the future of mobility. So, we are and will continue investing in China," said Goller, president and chief executive officer of BMW Group Region China, at the online event.
 

"Our R&D footprint in China is the largest outside Germany, with 1,100 engineers, including more than 300 digital developers," he said.
 

Meanwhile, Goller said that his company is open and willing to drive innovation through partnerships.
 

"This is true on the global side, and in particular a core pillar of our digital strategy in China -- we build strong partnerships with Chinese powerhouses," Goller noted.
 

On the same day, BMW and Chinese tech giant Tencent announced to enhance cooperation in the digitalization field by integrating TencentWeScenario and WeChat into BMW's in-car system, starting with WeScenario this year, followed by WeChat.
 

In the second quarter of this year, sales of BMW and MINI in China rose by 17 percent year-on-year, according to a recent statement of the Munich-based company.
 

宝马:对中国市场信心不变 将继续加码在华投资

一场疫情打乱了全球车市的步伐,削减成本、筹措资金已经成为大多数车企的必然抉择。同时,全球车市出现温差,欧美车市依旧疲软,中国车市却已明显复苏。一些眼光超前的跨国车企正在利用行业整合和变革的发展契机,在中国市场持续增加投资、扩大产能。
 

“欧洲和美国目前因为疫情影响市场在下滑,即使在复苏之后也不会明显增长,所以欧洲和美国市场上目前布局的产能是足够的。对中国市场长期走向的判断是,中国市场会有比较明显的发展。”宝马集团大中华区总裁兼首席执行官高乐表示,(疫情后)中国市场的重要性相对其他国家会进一步提高,市场比重也会进一步增加,宝马将不断扩大在中国的生产和配套能力,坚定信心追加投资。

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