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LG Electronics to exit from loss-making smartphone business
Published on: 2021-04-06
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South Korea’s LG Electronics said on Monday it will wind down its loss-making mobile division – a move that is set to make it the first major smartphone brand to completely withdraw from the market.
 

Its decision to pull out will leave its 10 per cent share in North America, where it is the No 3 brand, to be gobbled up by smartphone titans Apple and Samsung Electronics.
 

The division has logged nearly six years of losses totalling some US$4.5 billion, and dropping out of the fiercely competitive sector would allow LG to focus on growth areas such as electric vehicle components, connected devices and smart homes, it said in a statement.
 

In better times, LG was early to market with a number of mobile phone innovations including ultra-wide angle cameras and was once in 2013 the world’s third-largest smartphone manufacturer behind Samsung and Apple.
 

But later, its flagship models suffered from both software and hardware mishaps which combined with slower software updates saw the brand steadily slip in favour. Analysts have also criticised the company for lack of expertise in marketing compared to Chinese brands.
 

Currently its global share is only about 2 per cent. It shipped 23 million phones last year which compares with 256 million for Samsung, according to research provider Counterpoint.
 

连续6年亏损后!LG正式宣布退出手机业

相信每个80、90后的朋友们对LG这个品牌应该不会陌生。作为曾经全球前五大智能手机厂商,LG在智能手机领域的表现一直有目共睹。不过随着全球智能手机竞争加剧,LG手机业务连年亏损,让LG不得不关闭手机业务。
 

4月5日LG电子正式宣布关闭其移动业务部门,并退出全球手机业务,该决定于早些时候已经获得LG董事会批准。
 

LG表示,退出竞争激烈的手机行业的战略决定将使该公司能够将资源集中在增长领域,例如电动汽车部件,联网设备,智能家居,机器人技术,人工智能和企业对企业解决方案以及平台和服务。LG表示,预计手机业务的清盘工作将在7月31日之前完成。
 

关于目前在售的手机,LG表示将继续出售。此外,已经购买手机的用户也不用担心,LG会在一段时间内继续为现有移动产品的客户提供服务支持和软件更新,时间因地区而异。

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