Luckin Coffee has joined forces with Kweichow Moutai, the maker of China’s fiery national liquor baijiu, for an unusual offering: alcoholic lattes.
The popular Chinese coffee chain rolled out the so-called “sauce-flavored latte” with a jolt of liquor for 38 yuan ($5.20) on Monday. Customers who order with an online coupon will be able to receive 50% off for a limited time, it said.
The “sauce” in the name is an apparent reference to the slightly savory notes of Moutai’s liquor that has been compared by some drinkers to soy sauce.
The new drink quickly became a hot topic on Chinese social media, with many users wondering if it was safe to consume on the go. The question “Can we drive a car after drinking that Moutai coffee?” was the number one subject on social network Weibo on Monday, with 430 million views.
