Yamada Denki Co. (9831) will open the doors of its second Chinese store here Friday, with plans to add three more over the next three years and reach 100 billion yen in sales.
This new location has roughly 15,000 sq. meters of floor space, making it the city's largest volume electronics store.
Chinese sales of consumer electronics have recently slowed down. But longer-term demand is stable because such devices have become necessities, Yamada Denki Chairman Noboru Yamada told a news conference.
He said that the firm will also begin nationwide Internet sales in China in step with the opening of the new Tianjin location and that its sales target for the country is 100 billion yen in three years.
Yamada Denki opened its first Chinese store this past December in Shenyang, Liaoning Province, and plans to expand the network to a total of five over the next three years.
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