Guangzhou Baiyunshan Pharmaceutical Holdings Co Ltd, a Chinese company, has launched an ambitious plan to promote its household herbal brand, Wanglaoji, to the global market.
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According to the plan, the Guangzhou-based herbal tea producer will register the Wanglaoji brand in 58 countries and regions and launch a research project based on international standard of Chinese herbal tea.
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The company will also work with Nobel laureate Ferid Murad to launch a joint venture to produce a new herbal beverage, grenadine juice, which is integrated with advanced technology and traditional Chinese medicine.
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The pharmaceutical firm has tied up with Al Ries, an international marketing company, which will help map out a strategic plan for Wanglaoji, it said.
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"As a leading Chinese herbal brand, Wanglaoji should not only become China's Coca-Cola, but also emerge as the world's herbal tea," said Ries.
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Sales of the Wanglaoji are expected to reach 20 billion yuan ($3.26 bilion) in 2014, according to the company.Â