The Sports Bureau of Hubei province developed a smartphone application in 2014 called "Go Exercise", which steers users toward participation in physical fitness activities. With the app, residents of Wuhan can find the nearest venue for exercise at a reasonable price, or even free. All they need to do is download the app, which is also free.
 

During the two-month test of Go Exercise, about half a million citizens in Wuhan used the application.
 

The popularity of grassroots running events and the rise of sports-oriented apps reflect an ever-growing demand for fitness. Since the launch of National Fitness Day in 2009, the notion of investment in health has taken firmer root among Chinese, and physical fitness is getting more attention. 

 

The State Council unveiled a policy document in October announcing plans to develop the country's sports industry and raising the sector's annual output to 5 trillion CNY (804 billion USD) by 2025.
 

The document also stressed that promoting public fitness will become one of the government's national strategies and laid out a goal of 2 square meters of sports ground per capita by 2025, with the number of people exercising regularly reaching 500 million. 

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