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IQiyi Wins Streaming Deal With English Premier League
Published on: 2021-07-23
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Chinese streaming platform iQIYI has struck an broadcast rights deal with the English Premier League. The deal gives it four years of football (soccer) coverage kicking off with the new season that begins in a couple of weeks.
 

The deal gives iQiyi exclusive new media broadcast rights in mainland China and Macao. State-owned China Central Television remains as the terrestrial broadcaster.
 

The agreement follows the acrimonious collapse of the EPL’s previous multi-year deal with PPTV in 2019 and its replacement with a one-season deal for 2020-21 with Tencent Video.
 

A season pass will be offered at RMB318 and include all 380 Premier League matches in advertisement-free format, live at 1080/50-frame HD and with multilingual commentary. An early-bird offer of RMB228 for the season is available to fans signing up before the beginning of the season.
 

iQiyi Sports is a joint venture between Baidu-owned iQIYI and Chinese sports media and marketing company Super Sports Media, which is backed by sports and entertainment investor DDMC Group.
 

It was launched in 2018 and recently offered the Euro football championship. Its other football coverage includes Italy’s La Liga and the Asian Football Confederation.
 

爱奇艺官宣与英超合作
成为英超联赛独家新媒体转播平台

7月22日,爱奇艺体育对外宣布与英超联盟正式达成合作,成为英格兰足球超级联赛中国大陆及澳门地区独家新媒体转播平台,将全程直播2021/22—2024/25四个赛季英超联赛的全部赛事。
 

继爱奇艺体育转播2020欧洲杯之后,英超将在8月成功接档。同时爱奇艺体育将继续播出西甲、世界杯亚洲区预选赛(12强赛)、亚冠等头部足球赛事。爱奇艺体育汇聚了世界足坛多项顶级足球赛事,球迷可在平台享受最丰富的一站式内容服务,继续畅爽的足球赛事体验。

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