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Xiaomi returns 1,999RMB to all buyers of their first Xiaomi Mi 1 model in the form of a coupon
Published on: 2021-08-13
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Xiaomi‘s first phone, the Mi 1, was launched in its home market of China way back in 2011. This was a landmark release for the company, offering an affordable flagship almost three years before the likes of OnePlus would do the same.
 

Now, Xiaomi has announced that it’s giving refunds to everyone who pre-ordered and then bought the Mi 1. According to Xiaomi, it initially sold 184,600 units at 1,999 yuan each. This works out to 370 million yuan, or $57 million today.
 

It’s worth noting that the firm’s Weibo post suggests this refund takes the form of online store credit rather than a proper cash refund. Nevertheless, this is a rather cool way for a company to acknowledge its first consumers.
 

退1999元给小米手机一代的用户

近日,小米正式召开新品发布会,这次除了带来了全新的小米MIX4以及小米平板5系列以外,在发布会的尾声雷总还直接公布了一个劲爆消息,小米将给小米手机一代的用户直接派送1999元的红包,这些用户在8月16日当天可以无门槛在小米商城使用。
 

不知不觉,小米1代手机已经发布了十年时间,当时1999元的定价瞬间引爆了手机市场,开启互联网买手机的热潮。据悉当时小米1卖出了18.46万台,销售额达到了3.7个亿,这也成为了小米之后快速发展的资本。到了今天,小米已经成为了世界500强,而且还是全球手机销量的第二大品牌,为此小米官方决定大力回馈小米一代的老粉丝。
 

小米1当时定价1999元,而雷军本来也打算直接给用户退回1999元,但鉴于操作的繁琐性和混乱,所以直接换成小米商城的真红包,既能让这些用户感受到无比的欣慰,又能让他们体验甚至再次购买到小米新产品,可谓是一举两得。
 

虽然很多人表示这只是小米一贯的营销策略,但不管怎样,这样的回馈不是哪个品牌都能做到的。1999元也许买不到真正的小米旗舰产品,但相信如果是小米的真粉,还是会选择在1999元的基础上加钱选购小米的新产品,这对小米来说确实肯定是喜闻乐见的。

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