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Starbucks to Make China Its Biggest Market by 2025
Published on: 2022-09-15
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Starbucks Corp. plans to open 3,000 stores in China in the next three years, bringing the total to 9,000 locations and pushing China past the U.S. as the coffee giant’s biggest market by 2025.
 

China is currently Starbucks’ second-largest market, with 16% of global stores and accounting for 7% of total revenue in the 2022 second quarter. The company aims to double its China revenue by 2025.
 

星巴克发布2025中国市场战略愿景:门店扩至9000家投资逾26亿元

9月14日,在全球投资者交流会上,星巴克公司发布2025中国战略愿景,推出以价值为导向的全新增长计划,重磅加码中国市场。未来3年,星巴克中国将通过六大增长引擎,多项重大投资,加快推进公司发展势能。
 

本次交流会上发布的2025中国战略愿景中,六大增长引擎包括构建以顾客需求为导向的多形态门店、追求全渠道服务扩张、发力家享咖啡和外出场景咖啡、升级会员体验、拓展咖啡领导力和产品创新、提升伙伴体验。
 

在门店方面,过去10年,星巴克中国内地门店数增长近10倍,即将在2022财年底达到6000家。公司计划至2025年新开3000家门店,覆盖中国300个城市。

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