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BYD Launches Luxury EV Line in Challenge to High-End Foreign Brands
Published on: 2022-11-10
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Chinese carmaker BYD Co. Ltd. has unveiled its first luxury brand of electric vehicles (EV), joining its peers in efforts to impress wealthy domestic buyers who have long preferred foreign brands like BMW and Mercedes-Benz.
 

Chinese electric vehicle giant BYD said on Tuesday it would launch a new premium brand in the first quarter of 2023 under the name Yangwang, with its first model slated to be an off-road vehicle.
 

Vehicles produced under the new brand will be priced at between 800,000 and 1.5 million yuan, BYD added.
 

Having ditched gasoline vehicles from its product mix this year, BYD has been able to capitalise on a range of incentives for electric cars offered by the Chinese central government and local governments.
 

比亚迪“仰望”百万级豪车市场

1月8日,比亚迪官方微信公众号发布一则以"仰望"为标题的海报,正式官宣旗下高端汽车品牌定名。同时,仰望汽车官方微博也同步上线,星座显示:天蝎座。从放出打造高端品牌的消息到品牌定名,"仰望"已准备一年,其间首款车型的预计定价区间也一涨再涨,从50万元直冲至百万元。一时间,比亚迪要开卖百万级豪车、一辆价值百万的比亚迪究竟贵在哪等话题持续升温。

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