Beijing launched regulations on outdoor business of qualified brand in business areas and kicked off trials to recover and expand consumption with experts saying that it is the business model that is the most accessible to consumers and the best choice to regain yan huo qi in the post-epidemic period.
According to the latest regulations, trials had been kicked off in some major business areas like the Wangjing Walk and the SOLANA shopping mall in Chaoyang district. The businesses would be organized by regional authorities. Merchants that want to conduct outdoor business in these areas have to register online. Regional authorities are responsible for arranging where and when the business can be operated and what kind of products they can sell.
Beijing authorities would also complete management mechanism for outdoor business in order to coordinate related issues such as the utilization of public space and supporting transportation facilities.
In response to doubts on whether outdoor business would lead to chaos in business areas and affect the cityspace, Beijing authorities told media that outdoor business is different from stalls straggling in the streets and alleyways that Chinese people are used to. They would not affect the cityspace; would not be allowed to conduct open-air barbecue; would not occupy green space, sidewalks for the blind or parking lots; and would not affect people's daily life. Regional authorities would be required to arrange, manage and supervise operation of these booths, the Beijing authorities noted.
Outdoor businesses can display physical goods, service goods and experience goods, thus playing an important role in promoting sales. "Beijing's core business district should enrich the commercial format through the form of outdoor business. At the same time, the operating space of the business areas could also be expanded through outdoor business, thereby improving the economic efficiency of business," Hong Tao, the director of Beijing Technology and Business University, told media.