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City Punishes Property Developers For Selling too Cheap
Published on: 2023-05-15
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Regulators in Jiangsu province chided two developers for their “bad behaviour” after they offered discounts on new homes in excess of 25%, fearing it could cause “social instability”.
 

Both companies were pulled up for their “bad behaviour” and ordered to rectify the issue immediately and close online registrations related to buying homes in their projects. The regulators stepped in after previously capping the discounts at up to 15 per cent.
 

The two developers launched campaigns to boost sales during the May Day holiday. While one of them offered buyers discounts of up to 26 per cent, the other dangled a free parking space. An 86-square-metre home was available for 16,000 yuan per square metre, down from 21,733 yuan per square metre, according to an advertisement circulated online.
 

开发商降价卖房被罚

最近,昆山市的两个楼盘因为擅自大幅降价,被昆山住建局通报处罚。开发商拿出几栋一直卖不出去的楼促销,打了个七五折,每套房便宜了30万还送车位,活动火爆,直接引来同行举报。
 

政府出手喊停。理由是:扰乱了房地产市场正常秩序,造成了社会不稳定因素。这一事件引发了很多人的关注和思考。为什么开发商愿意降价卖,百姓愿意折扣买,政府却要喊停呢?其实,近两年来,一些开发商为了快速回血,常常拿出卖得不好的房源降价销售。这种降价销售虽然能够刺激销售,但也会形成房价下跌的市场预期。连带一二手房市场一起,陷入跌价的恶性循环。因此不少地方政府为新盘设置了15%左右的“跌停板”。

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