Apple opens new tab CEO Tim Cook on Thursday opened Apple's newest store in Shanghai in front of a large crowd, some of whom had queued overnight.
Cook, who arrived in Shanghai on Wednesday, opened the store's doors and flashed a victory sign with his fingers before greeting the first few customers who had started waiting outside the day before.
The new store, which faces Shanghai's historic Jing'an Temple, is Apple's 57th in China and its eighth in the Chinese financial hub. It is also the company's second-largest flagship store after its Fifth Avenue outlet in New York city.
Its opening comes as Apple battles falling iPhone sales in China and rising competition from domestic rivals such as Huawei. Apple's iPhone sales in China fell 24% year-on-year in the first six weeks of this year, according to consultancy estimates.
