Many foreign sportswear brands see growth potential in China, as Chinese people become more sports-minded, spurred by summer events including the just-concluded Paris Olympics.
Inquiries and sales of sports-related products from foreign brands have grown in China in recent months, the Global Times learned from several brands' representatives.
Australian swimwear brand Speedo experienced a sales surge for its goggles across Chinese e-commerce platforms.
The goggles, worn by Chinese Olympic champion Pan Zhanle, have become a top seller in Tmall's swimming gear category, with more than 4,000 pairs sold through one of Speedo's online stores as of Tuesday.
Decathlon's July sales of bikes were up 50 percent year-on-year, and sales of gear for racket games rose by 10 percent, according to data shared with the Global Times on Tuesday.
In particular, sales of bike-related products in the western part of China multiplied year-on-year in July, and rock climbing-related products saw sales gains of more than 1,000 percent year-on-year during the summer months in China's Greater Bay Area, Decathlon said, adding that mass sports are pushing the sports economy to a new height in China.
The French company aims to open 20-30 new shops a year for the 2024-25 period.
Driven by the Olympics and other international events, German sports brand Adidas' revenue in China reached 822 million euros ($898 million) in the second quarter, a 9.3 percent increase year-on-year, the fifth consecutive quarter of growth, according to information shared with the Global Times.
