BEIJING, July 26 -- The ninth International Beer Festival is being held in Tianjin. About 100 producers from home and abroad are participating in the beer carnival to promote their brands.

The festival, under the theme "Fun City, High Beer", began Friday evening, and will last until August 2.

Soundbite: Chen Li, a Tianjin citizen "This is my second time to visit the beer festival. As a citizen of Tianjin, I think this year's festival is more exciting than last year's. It's also great fun to be here because we can watch various shows and performances. My family only have the chance to get together during traditional Chinese festivals or public holidays, so I really appreciate a chance like this for family reunion."

The event not only attracts famous Chinese beer manufacturers, but also well-known brands from "traditional beer powers" like Germany, Russia, the Netherlands, and the Czech Republic.

Soundbite: Chang Huaizhi, general manager of Snow Beer's Beijing and Tianjin Branch "We attach great importance to each beer festival, because it provides a good chance for us to communicate with both consumers and other beer producers. So at every festival we unveil some new products and get to know how consumers think about them. Consumers' feedbacks are very important for our future development."

According to festival organizers, besides promoting beer brands, the festival also serves as platform to develop tourism, culture and business industries of Tianjin.

Xinhua News Agency correspondents reporting from Tianjin. (XHTV) Enditem