Vera Wang called off the fitting fee policy at her Shanghai flagship store on Wednesday, less than two months after it was established at the newly opened store.
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The policy triggered a wave of criticism on the Internet.
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Wang's Chinese store, the largest in the world, was the only store to impose a surcharge of 3,000 yuan ($483) to try on an unrestricted number of dresses for one and a half hour, an attempt to prevent counterfeiters from copying models.
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"Yes, the fee was abolished this morning, after we were told to do so by our American headquarters," a spokeswoman for Vera Wang China told China Daily, adding that the decision was to "unify global services standard."
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Fittings of gowns costing $3,000 to $30,000 are still by appointment only at the China store, as elsewhere.
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The company's spokeswoman predicted that the waiting days for fittings may become much longer as the store's reception capacity is "limited ".
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Vera Wang called off the fitting fee policy at her Shanghai flagship store on Wednesday, less than two months after it was established at the newly opened store.
